We have over 30 years of experience working in the bicycle industry.  We pride ourselves in knowing and using the products that we carry.  Our staff is professional, knowledgeable, and friendly.   We are “bike people”. It’s what we do. It’s what we love.

Roseville Cyclery is fueled by our hopes, dreams, and a lot of caffeine.  Bred in Norcal, most of the staff were born and raised in Roseville and the surrounding Northern California areas.  We are alumni from Woodcreek, Oakmont, and Granite Bay High Schools. We pride ourselves in our connection to the community and giving back.  We are the proud sponsors for Woodcreek and Roseville’s High School Mountain Bike Teams.  We are your local family owned small business.

Roseville Cyclery aspires to create a unique bicycle experience for all levels of riders, whether you ride for competition, recreation, or everyday living.  We are committed to serving you with affordable bicycle sales and professional service. We find so much joy in having others discover and enjoy the pleasures of riding a bike.  Nothing makes us happier!

We have over 30 years of experience working in the bicycle industry.


Roseville Cyclery is owned and operated by three partners: Oliver, Yi and Tim. The partnerships started in 2005 when Oliver met Yi outside a local bike shop on the streets of Sacramento.  He wooed Yi with his sweet-talk and knowledge on bikes, and they soon became partners in life.  A couple years later, Tim met Oliver through cycling and the trio was formed.  They all come from different backgrounds and have a collective experience that makes them unique.  They are united by their obsession with bicycles.

Our Staff

  • Founders: Oliver & Yi Bell

  • Founder: Tim Guter

  • Service Technician Manager: Eddie Fontes

  • Sales Associate: Andy Spurgeon

  • Service Technician: Neal Richardson

  • Shop Dog: Kizer Bell