Pretty simple philosophy. Yeti builds bikes they would want to ride..

This ride focused mindset simplifies the process and allows the best ideas to rise to the top, uncompromised by egos or titles. Mechanics often see things engineers don’t. Pro riders feel things that only great riders can feel. These are all relevant. Some ideas that come out of this process are big and others amount to small detail changes, but the collective sum of these ideas is substantial and defines our bikes when you get them on the dirt.


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